About Us
The Story Behind
Vedic Crunch
Redefining Healthy Snacking for Modern India
At Vedic Crunch, we believe that choosing healthier snacks should never mean compromising on taste, quality, or experience.
Born from a personal health journey, Vedic Crunch was created by consumers who were searching for better alternatives to traditional fried snacks. During this search, we rediscovered the incredible potential of ancient Indian superfoods like Makhana, Jowar, and Quinoa.
While many healthy snacks focused only on nutrition, we felt something was missing. The taste, ingredients, packaging, and overall brand experience often failed to match the expectations of today's conscious consumer.
That's why we created Vedic Crunch — a premium snacking brand that combines traditional wisdom with modern nutrition, delivering snacks that are delicious, convenient, and guilt-free.
The word "Vedic" reflects our Indian heritage and the timeless wisdom of choosing better ingredients. The word "Crunch" represents the joy and satisfaction of every bite.
Today, Vedic Crunch stands for premium ingredients, innovative flavors, thoughtful packaging, and a commitment to making healthy snacking desirable for everyone.
To redefine snacking by making healthier choices more delicious, convenient, and desirable than traditional junk food.
We envision a future where consumers no longer have to choose between taste and health. Our goal is to become the preferred snacking brand for individuals and families seeking better everyday choices.
Crafted with purpose, in every bite
To provide consumers with delicious, premium, and better-for-you snacks that deliver exceptional taste while offering a smarter alternative to conventional snacks.
Every Vedic Crunch product is crafted to:
- 01Deliver outstanding taste and crunch
- 02Use thoughtfully selected ingredients
- 03Offer a healthier alternative to traditional snacks
- 04Maintain premium quality standards
- 05Support conscious and balanced lifestyles
Ancient Grains. Modern Nutrition.
At Vedic Crunch, every ingredient is chosen with purpose.
Makhana Fox Nuts
Known as one of India's most nutritious traditional superfoods, Makhana is naturally light, crunchy, and rich in nutrients. It serves as the perfect guilt-free snacking option for health-conscious consumers.
Jowar Sorghum
An ancient Indian grain packed with fiber and essential nutrients. Jowar offers a satisfying crunch while supporting a balanced lifestyle.
Quinoa
Often referred to as a complete protein grain, Quinoa provides essential amino acids and modern nutritional benefits, making it ideal for active lifestyles.
Olive Oil
Unlike many conventional snacks, Vedic Crunch uses olive oil to deliver a premium taste experience while aligning with our commitment to better ingredients.
Consumers First. Founders Second.
Vedic Crunch started with a simple challenge.
As the founders worked toward their own fitness and weight-loss goals, they struggled to find snacks that felt like a smarter alternative to traditional chips and fried products. They wanted something enjoyable, satisfying, and free from post-snacking guilt.
The discovery of Makhana opened a new world of possibilities.
Although the category was growing, the founders felt there was still a gap in the market. Many products offered nutrition but lacked premium quality, exciting flavors, attractive packaging, and a memorable consumer experience.
Seeing this opportunity, they decided to build the snack brand they wished existed.
From selecting premium ingredients like olive oil to designing packaging people would proudly carry, share, and gift, every decision was made with the consumer in mind.
Today, Vedic Crunch continues to challenge the idea that healthy food must feel boring, proving that better choices can be both nutritious and incredibly delicious.
The people behind the crunch
Aman Sakhariya
The Finance & Management Expert
A third-generation entrepreneur from Sakhariya Jewellers Pvt. Ltd., Aman brings deep expertise in finance, administration, business operations, and strategic growth. Having managed large-scale business operations and significant annual cash flows, he ensures that Vedic Crunch is built on strong financial foundations and sustainable growth.
Strengths: Finance, Strategy, Operations, Technology Integration
Jeet Bhanushali
The Sales & Operations Expert
With experience spanning retail entrepreneurship, exhibitions across 50+ Indian cities, business development, engineering, and operations management, Jeet brings innovation and execution excellence to Vedic Crunch. His ability to understand markets and consumers plays a crucial role in scaling the brand.
Strengths: Sales, Operations, Innovation, People Management
Deepali Sakhariya
The Marketing Expert
The creative force behind the brand, Deepali leads Vedic Crunch's marketing vision and consumer engagement initiatives. She focuses on building meaningful connections with consumers while shaping the brand's identity and growth in the healthy snacking market.
Strengths: Brand Building, Marketing Strategy, Consumer Insights, Communication
Join the Crunch Revolution
We're not just creating snacks. We're building a movement that makes healthier choices easier, tastier, and more enjoyable for everyone.
Welcome to Vedic Crunch — where tradition meets innovation, and every bite is crafted with purpose.
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